Hashtags, once your phone’s pound sign, now have a place on most popular social
networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discover-able and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.
#HVCCHEER
Knowing how to use hashtags is fundamental to your success on social media. Here are a few best practices to help you achieve that success.
How to Use Hashtags (DO!)
Do be specific when using hashtags
Try and hone in on a passionate community that shares an interest in one specific theme. The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement. If you don’t have your own business hashtag, find one or two existing ones that really fit the photo. To use an example all post made that include photos or comments corning High Voltage Cheer practice or events should include the following hashtag. #HVCCHEER
Do cater hashtags to the social network you’re using
While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network. In terms of use, Instagram hashtags, for example, are often more focused on description of the photo and the tools used to take it than on a broader story or theme. This is at odds with Twitter, where hashtags tend to be more focused a topic of conversation, or a group of people (a chat for example) that you would like to engage. This is a relevant and unbranded hashtag.
Don’t hashtag everything
Hashtags serve to make your content discoverable to a wide audience. The truth is, not everything you produce is going to fit into that category. If your Tweet, post or comment isn’t adding any substance to the wider conversation, you might want to consider leaving the hashtag off. For example, if a news story breaks and you simply share the news, leave the hashtag off of it. If you write a blog post that analyzes the impact of that news, then absolutely use a hashtag when you share it.
We really appreciate your helping us share information and using these hashtags.. hopefully it will allow us to share photos, information and fantastic milestones on this journey we call CHEER!!!
https://blog.hootsuite.com/how-to-use-hashtags/
